The Right Person in Charge Over High Rank: First Meeting and IR Pitching Guide for Investment Attraction

Date
Jun 4, 2026
Classification
  1. Startups
Mashup Ventures / Lee Taek-kyung, CEO
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Points to Note for the First Meeting with Investors and IR Pitching

#InvestmentAttraction #IRPitching #StartupInvestment #InvestmentManager #FirstMeeting

🫑 3-Line Summary

Rather than meeting high-ranking officials like investment firm representatives or partners, the shortcut to increasing the success rate of investment is to meet the right person in charge who deeply understands your business sector and takes an active interest.
Since the first meeting with investors is a crucial occasion that determines the company's first impression, you must prepare thoroughly starting from the Pre-Series A stage to clearly explain the core of your business model, your motivation for founding the company, and the amount of funding required.
Since full-scale IR pitching, attended by all investment managers, is quite long—approximately 1 hour and 30 minutes total—with the presentation and Q&A each taking half the time, it is essential to rehearse to explain complex technologies easily and answer investors' sharp questions honestly.

🥦 Insight

Finding a die-hard fan investment manager to take charge of and lead our team's deal
In larger investment firms, personnel are highly specialized by field, so it is more important to meet someone who genuinely loves our service rather than simply someone with a high rank. Whether through referrals or direct contact, a strategy is needed to ensure you are connected with a representative who possesses expertise in your specific field from the very beginning.
A warm-up strategy that uses feedback from the first meeting as a stepping stone for growth
Meeting with one or two investors before launching a full-scale investment round is a valuable opportunity to assess our team's readiness. You must objectively identify areas for improvement based on investors' questions and reactions during the meetings and upgrade your IR deck accordingly.
Flexibility in accepting aggressive questions as part of the debugging process
The sharp questions asked by investment managers during IR pitching are not intended to ruin your business, but rather to jointly examine potential risks, much like a developer identifies errors. The key is to build trust by clearly understanding the intent behind the questions and responding honestly, rather than trying to win an argument with investors.

🥄 A spoonful of execution

Take a moment to review the script for the investor meeting or IR pitch you are currently preparing. Why not check if your technology is explained in too complex a way, and get a solid "preventive shot" by playing your presentation for senior entrepreneurs or colleagues and receiving unexpected questions in advance?

—— View Original ——

There are also numerous partners and investment managers within the investment firm.
It is also necessary to consider who among them is the most suitable contact point, and meeting with someone in a higher position, such as a partner, rather than a general investment manager, may be more advantageous for attracting investment.
While it varies by investment firm, there can be a difference in authority between partners and investment managers in the investment decision-making process.

Who is the best contact point for investors?

However, more important than meeting someone in a high position within the investment firm is meeting someone who actively takes an interest in the startup and has a deep understanding of the field.
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