In an era where AI strategies established six months ago go straight into the trash, a leader's true competence

Date
Jun 29, 2026
Classification
  1. Startups
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Hwang Hyung-jun, CEO of BCG Korea
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An era where decisions need to be reversed

#AIStrategy #OrganizationalAgility #LeadershipTrends #SatyaNaDella #BusinessPortfolio

🫑 3-Line Summary

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As the pace of technological change accelerates, situations are frequently occurring where the premises of AI transition strategies established just a few months ago become useless within months, or sometimes even weeks.
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According to an analysis by the global consulting group BCG, market standards themselves are rapidly changing, with the growth of the automotive and eco-friendly markets slowing down while the defense industry and data centers emerge as new pillars.
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Agility—boldly adjusting strategies to new signals without clinging to past success formulas or wrong decisions, like Microsoft's Satya Nadella—has become a core competitive advantage for companies.

🥦 Insight

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Why Frequent Fine-tuning Is Needed Rather Than a Perfect Plan
In the past, the completeness of a strategy once established determined a company's competitiveness, but now, the speed of flexibly adjusting that strategy has become more important. Rather than dragging out the process of trying to find the perfect answer from the start, companies must be able to execute quickly based on clear hypotheses and adjust their direction in response to market signals.
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The presence or absence of grounds that distinguishes indecisiveness from a bold pivot.
There is a distinct difference between an organization that wavers and swayes depending on the situation and one that re-examines its premises based on new information. Leaders must have the courage to admit that their past judgments could be wrong and establish a flexible structure that allows the organization to reallocate resources in a timely manner to adapt to change.
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The learning ability of a leader who constantly doubts their own answers
The more experienced a leader is, the easier it is to get trapped in memories of their own successes and ignore the warning signs sent by new technology. However, in an era where intelligence is becoming cheaper and the environment is changing daily, it is essential to first set aside strong convictions and adopt a learning attitude. A truly strong leader is someone who can immediately revise their existing judgment when a better answer becomes apparent.

🥄 A spoonful of execution

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Is there a marketing or product strategy your team established a few months ago that you are pushing forward with out of inertia, even though it does not align with current trends? Today, take a cold, hard look at your assumptions from a zero-base perspective and identify the single priority that needs to be adjusted to fit the changed reality.

—— View Original ——

Is the artificial intelligence (AI) strategy established six months ago still valid?
Recently, when discussing artificial intelligence (AI) strategies with corporate executives, I frequently hear questions like this that were not asked before.
What is interesting is that this scene does not appear only in strategic discussions with clients.
BCG also has similar experiences during the process of reviewing AI transformation projects and the direction of consultant capability development.
Assumptions that were valid just a few months ago are being discarded due to the emergence of new technology, and a situation is arising where standards for recruitment and training must also be re-examined.
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